Your benefit is that you can add your own features or have somebody give you automation features by just creating a script. Want to delete all empty text boxes? A sample script we provide can do that. Format phone numbers using regular expressions (GREP)? That’s another sample script. Alphabetically sort paragraphs in a text box? Again, that’s a free sample provided with QuarkXPress. Convert typed URLs to live hyperlinks? You guessed it, another working sample.
Of course, you can go even further, beyond the provided samples. Make use of modern interfaces (called REST) to connect QuarkXPress to Flickr or to WordPress. For example, you could easily create a script to ask Flickr for 12 images showing flowers and then put them into a grid on your page.